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Under Armour, Inc.Company · Manufacturing & craft · MD
RealCurrent
Mission statement · Company scope

“Our mission is to make athletes better, and we aim to innovate our technical apparel products to provide performance benefits, such as creating breathable warmth, helping the body stay cool and dry in hotter-than-normal conditions; harnessing the body's energy to help fight fatigue; adapting to each athlete's unique body shape to improve fit and comfort and prevent slippage; and providing protection against rain while maintaining breathability.”

MissionProblem–solutionLeads with problemService business
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In use2024 – now1 sighting
First seenMay 2024Added
Last seenMay 2024Latest observation
Date created—Not published by the organization
Record
Kind
Mission
Scope
Company
Style
Problem–solution (primary) · Innovation · Product offering
Leads with
Problem
Best for
Service business
Formula
[Problem] shouldn’t [cost]. We [how].
Tone
Plain
Length
66 words · reading grade 31.6
Review status
unreviewed · classifier rules-v0
Quality score
0.39
Record
st_2d4e5ca6610b8e6f
Classification confidence
0.59
Sources1 sighting
SEC
SEC EDGAR filingsObserved 2024-05-29 · sec_sentence · 10-K · accession 0001336917-24-000073
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