Starts from the people you serve and the change they get. The organization is the helper, not the hero.
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All 15 styles from the field guide. Each card rotates through 20 examples — use ‹ › or swipe.Names a problem people recognize, then says how the organization fixes it.
Says plainly what the organization makes or does, and for whom.
Describes the change in the world the organization is working toward.
Opens with a conviction the organization holds, then says what it does because of it.
Takes something scarce or expensive and puts it in more hands.
Points to what the organization is inventing and why it matters.
Makes the method, the material or the standard the point.
Centres the people the organization brings together.
Ties the work to a resource, the climate or the planet.
Claims a rank, a category or a position against others.
Leads with the people who work there and how they work.
Roots the organization in a place and the people who live there.
A short phrase meant to be repeated, inside and outside the organization.
Legal or boilerplate text that fits no style. Searchable, but ranked below statements that do.