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British American Tobacco p.l.c.Company · Manufacturing & craft · X0
RealCurrent
Mission statement · Company scope

“Our purpose is to reduce the health impact of our business by offering a greater choice of enjoyable and less risky*† products for our consumers.”

MissionProblem–solutionLeads with problemService business
✎ Write one like this
In use2023 – now1 sighting
First seenMar 2023Added
Last seenMar 2023Latest observation
Date created—Not published by the organization
Record
Kind
Mission
Scope
Company
Style
Problem–solution (primary)
Leads with
Problem
Best for
Service business
Formula
[Problem] shouldn’t [cost]. We [how].
Tone
Plain
Length
22 words · reading grade 12.6
Review status
auto accepted · classifier rules-v0
Quality score
0.76
Record
st_09e57becbe981556
Classification confidence
0.85
Sources1 sighting
SEC
SEC EDGAR filingsObserved 2023-03-02 · sec_sentence · 20-F · accession 0001303523-23-000012
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